Embarking on the journey of participating in the largest business case competition in the country - ATCC - during my challenging junior year has been an exhilarating experience. This competition's initial stages require passing through a rigorous qualification screening, leading to the Camp, preliminary rounds, semifinals, and finals. With a multi-month duration and fierce competition, only a handful of teams secure coveted spots in the ultimate showdown.

Before diving into the ATCC competition, it is crucial to find a suitable mentor, whether it be a knowledgeable professor, an industry expert, or even a former participant who has achieved recognition and awards. Personally, I highly recommend seeking a mentor experienced in crafting business proposals.

As the competition centers around presenting business proposals, successful teamwork and collaboration are essential to generate ideas that resonate with everyone involved.

While my team didn't advance to the finals, a memorable moment arose when we had the opportunity to meet a well-known YouTuber, Retina, who was gaining popularity at that time. It was a delightful encounter, and we even managed to capture a photo together.

Participating in ATCC has not only tested our abilities but has also provided invaluable learning experiences. It has taught me the significance of collaboration, the importance of seeking guidance from experienced individuals, and the thrill of being part of a highly competitive environment.

Although the competition did not yield the desired outcome, the memories and lessons gained from this remarkable experience will endure. It has fueled my determination to continuously refine my skills, embrace new challenges, and seek growth opportunities to excel in the dynamic world of business.