On Friday January 16, 2026 Shaun gave a terrific in-depth local on-page SEO presentation at SEO Rockstars' first day. He covered so much and really helped us learn more about using Claude AI, VS code, Grok, on-page search engine reports from Cora and more. Event organizer Michael Merlino helped as well at the end of the presentation to help others make the connection to other topics covered in the conference as well as other advanced trainings for local online marketing.  

Other topics included:

• entity pollution
• reviews of Google patent
• new forms of AI prompts
• on-page topics and how to get external authority links relevant to the page's topic
• converting Claude's AI to become more of a Chat bot and an AI assistant

He did a great job presenting as did other SEO Rockstars conference speakers this day: Chad Michael Lawson, Dan Kurtz, Joe Lau, and others who covered web3 topics like NFTs, virtual lands, metaverse platforms, and non-traditional platforms which can get get indexed in the search engines.