Remodeling Of Tax Planning Firm's Office Space And The Marketing Of It

One challenge which online marketers have for their clients, especially clients for local businesses, is to convey the benefits to their prospective customers/clients whenever something "newsworthy" happens for the business. This is especially true for a "big happening" - according to the local business owner - such as a remodeling. While an office remodeling is a challenging project, sometimes there is absolutely no benefit to a prospective customer/client. If told about a remodeling of a professional services office, they typically respond with "Who cares?!?"

However, in the case of this tax planning and tax advisory firm in Collin County Texas, we actually were able to convey the benefits to a prospective tax client. It took a while to determine why someone should care about the remodeling from their own perspectives; and here are some of the final benefits we determined:

• More seating in the lobby area so that families could come together for family tax planning meetings
• Large screen in the conference/meeting area so that laptops could be connected and everyone could view the same data on the screen at the same time
• More user-friendly for those with wheelchairs, walkers, and similar assistance devices
• An additional meeting area for 1-on-1 client meetings. This allowed two sessions to be booked at the same time, thus opening up more times for when clients - or prospective clients - could come in for a meeting

These benefits then were conveyed in a few ways:

• Online press release
• Social media posts
• Designated sections within the Google Business Profile Maps business profile
• On-website mentions
• During some live presentations at the Chamber of Commerce such as weekly breakfast meetings